NEVER ADVERTISE A FLAP

Washington killed itself by advertising the first FDA flap. They spent $8,500
advertising that flap to their own mailing list. They sent out mailings that had nothing
to do with anything but the FDA. They told people to write their Senators and the
Senators, of course, immediately wrote back giving them all the entheta. They cut their
own throats from ear to ear and should have been shot. That isn't how you handle a
flap in the press.

You handle such flaps as follows. Basically, you just bowl right through.

1. You defend it legally any possible way you can.
2. You attack the enemy in their own area, not in our field.
3. You hand out some new advance which is a real new advance
on promotion or delivery.