SUCCESSFUL PROPAGANDA

If you want a reliably fast win, you've got to have a hellishly good idea. It has to be a hellishly saleable idea that doesn't cross anybody's lines. It has to sell itself very easily.

That is true of propaganda. There are no insane,
simple sentence. Sometimes it has a slight tendency to backfire
that you can say in a has a possibility of backfiring. It's a terribly good idea but they can take them into the institutions and show them that there are insane.

So it has to be stated cleverly. Anything that takes two sentences to explain will never go word of mouth. You have to be able to say "blahblah" and the other guy says, "Hey, what do you know?" It has to be interesting, starting, relayed, simple.

Propaganda ideas have to be terribly simple and the reason why so much inequity takes place on the planet is because it is complex. "Well, you see the railroads actually did get a bill passed through Congress in order to give them a mile and a half wide strip, each side of their right of way and this strip, you see, was a mile, and a half wide waffle, waffle...". Nobody stands still long enough to hear it.

"The railroads are shooting the farmers." That causes a revolution. All they were doing was starving them to death cleverly, but it is explained. You have to explain it and there has to be something which is the pith of the matter for it to be good communication.